Shameless self-promotion...
Hello there my loves :)
I’m interrupting the usual fortnightly Manufacturing Serendipity schedule because I wanted to let you know that my wonderful friend Britt Klontz and I are running a brand new course in October which we’re very excited about :)
It's a four-week, live workshop series (delivered over Zoom) on PR Pitch Writing.
If your PR pitches are failing to land the coverage you hoped for, or you just feel like you need a little inspiration, then join us!
Each week, there will be a 90 minute session where we’ll guide attendees through the PR pitching process we personally use; we’ll suggest a range of exercises attendees might like to complete between sessions, plus there will be plenty of time for Q&A.
Dates & course content:
Week One: October 10th 2023, 5pm-6:30pm (UK)
Understanding what journalists want from us: how to devise relevant stories; create and segment media lists; deal with time constraints and prioritisation.
Week Two: October 17th 2023, 5pm-6:30pm (UK)
Writing PR pitches: how to write compelling subject lines, structure your pitches, deal with objections, and ask for that link.
Week Three: October 24th 2023, 5pm-6:30pm (UK)
Expert comments: how to create expert comments that journalists will want to include in their stories, and manage journalist requests via platforms like HARO and Qwoted.
Week Four: October 31st 2023, 5pm-6:30pm (UK)
Guidance on follow ups, re-pitching, and the opportunity to ask us anything.
Pricing:
Early Bird tickets – £180*
General Admission tickets – £240*
We’re also offering the option of full course access, plus a private, 45-minute 1:1 coaching session with either me or Britt (you decide!) during the course.
Use promo code HANNAH to get a 10% discount on tickets (valid until 9/18/2023).
*Early bird tickets are limited. Prices quoted exclude Eventbrite fees.
Booking:
Full course details can be found here & you can book your spot here.
I think that’s everything, but if you’ve any questions then drop me an email :)
The next loosely connected, rambling edition of Manufacturing Serendipity will land in your inboxes this Friday as usual.
Big love,
Hannah x