Ideation for Digital PR: Live Zoom Workshop Series - Ticket Sales Close on 16th January
Hello there my loves :)
Happy New Year!
I’ll be sending out a new Manufacturing Serendipity newsletter next Friday — this is just a quick note to let you know that I’ll be closing ticket sales for my Ideation for Digital PR course at midnight (UK time) on Tuesday 16th January.
If you’d like to join me (and I’d love for you to be there!), you’ve got a little over a week to get yourself a ticket.
I originally ran this four-week, live workshop series (delivered over Zoom) in May 2023, and it was really popular, and I’m so excited to be bringing it back.
Tickets are just £240* and are on sale now :)
PLUS: get 10% off tickets by using the promo code HANNAH.
*Prices quoted exclude Eventbrite fees.
What’s this course about?
Have you been tasked with coming up with ideas that gain linked coverage on top-tier media sites like the BBC, the Guardian, USA Today; but are wondering how on earth do you do that?
Perhaps you’ve seen the success of others, and are unsure why the ideas you’re coming up with aren’t generating the coverage you’d hoped for. Maybe you’ve seen success with some of your ideas but it all seems to be a bit hit and miss, and now you’re now under pressure to deliver results more consistently. Or, possibly, this is all new to you and you don’t know where to begin.
If you’re struggling to figure out what to do next, join me for this series of live workshops beginning January 23rd, 2024.
Course Content
This live cohort-based training course runs over a four-week period, with a 90 minute workshop session delivered over Zoom each week.
Attendees will be guided step-by-step through the ideation process I personally use; I’ll suggest a range of exercises attendees might like to complete between sessions, plus they’ll be plenty of time for Q&A each week:
Week One: January 23rd 2024, 5pm-6:30pm (UK) - Getting Started: creative myths; creative briefs, seeking inspiration, & gaining a deeper understanding of the media landscape.
Week Two: January 30th 2024, 5pm-6:30pm (UK) - Idea Generation: practical exercises to help you come up with ideas, and further develop them.
Week Three: February 6th 2024, 5pm-6:30pm (UK) - Idea Validation: how to figure out whether or not an idea is likely to generate coverage.
Week Four: February 13th 2024, 5pm-6:30pm (UK) - Review, wrap up, & AMA.
All of the sessions are recorded and shared with attendees along with the course materials and links to further resources.
Attendees will leave the course:
With a clearly defined process they can use to generate their own ideas, and renewed confidence in their own skills
In a happier and more productive mindset
Feeling rejuvenated and excited about their work
Not sure if this course is right for you?
Here's what some previous attendees had to say about it:
"The whole session on validating ideas was amazing. This is such a sticking point, especially when explaining to clients why an idea or campaign is the right one to go for - I've already starting using the checks & scoring system you shared." ~ Jenny Molloy, Strategiq
"I loved this course, and would definitely recommend to anyone who is working with ideas." ~ Barb Davids, Compass Digital Strategies
"I really liked the framework you shared for reviewing existing campaigns and seeing whether or not they were good candidates for remakes or remixes." ~ Harriet Dawson, iProspect
"I really liked how open you were to taking questions and making this course a conversation as opposed to a lecture." ~ Lance Honeghan, Avid Panda
"Absolutely smashing course! Really easy to follow and filled with actionable tips. Thank you Hannah!" ~ Liz Gration, Space & Time
Pricing:
General Admission tickets – £240*
General Admission + 45 min 1:1 Private Coaching tickets – £340*
Get 10% off tickets by using the promo code HANNAH.
*Prices quoted exclude Eventbrite fees.
Booking:
Full course details can be found here & you can book your spot here.
I think that’s everything, but if you’ve any questions then drop me an email :)
The next edition of Manufacturing Serendipity will land in your inboxes on Friday 12th January.
Big love,
Hannah x
PS Wanna find out more about me and my work? Head over to Worderist.com